ERGO INSURANCE CASTING, 2016

Type of project: Web content

Category: Casting Agency / Services

Description: The brief Modelmanagement.com received was to cast 22 different types of real people of varying ages from toddlers to pensioners and everything in between. This also included people with specific professions, such as doctors and dentists.

 The campaign was for ERGO, Germany’s largest insurance company, who would be shooting a series of promotional images over a 15 day period with a leading German advertising photographer. The most unique aspect of this casting was that the client preferred ‘Real people’ as opposed to ‘Models’. This was a challenge that we knew we could face due to our modeling community brand positioning and approach that anyone can be a model. The end results from our online casting were phenomenal! From all our castings we received over 3,000 applicants. This meant that the client and the photographer were very pleased indeed with the incredible amount of options they had. This is especially important when both photographers and clients are waiting to find that exact look that they have in their minds.You can see the results for yourself throughout ERGO’s website

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