Luca Cantoni was born in Milan in 1974.
In 1995 he co-founded SQUAP, independent label specializing in sound of theatrical performances, multimedia installations and creation of soundtracks.
In 1999 he started working as an art director at
McCann Erickson Italy.
In 2004, as a freelancer, he is Art Director for advertising agencies,
television and advertising production company.
He works with MTV Italy, All Music, Deejay TV, Real Time.
In the same years he becomes a professor of the School of Arts of Castello Sforzesco
and he teaches courses at the European Institute of Design in Milan.
Today deals with communication for international brands and collaborates with several production companies in the conception and realization of television formats.